Fundamentals of advertising research /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Belmont
Wadsworth publishing company
1988
|
| Edition: | 3rd ed. |
| Subjects: | |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 020 | |a 0534084540 | ||
| 082 | |a 659.1 |b FLE | ||
| 100 | |a Fletcher, Alan D. |9 10197 | ||
| 245 | |a Fundamentals of advertising research / | ||
| 250 | |a 3rd ed. | ||
| 260 | |a Belmont |b Wadsworth publishing company |c 1988 | ||
| 300 | |a xiii, 322 p. | ||
| 650 | |a advertising research |9 35358 | ||
| 700 | |a Bowers, Thomas A. |9 10199 | ||
| 942 | |c BK | ||
| 999 | |c 3311 |d 3311 | ||