APA (7th ed.) Citation

Fletcher, A. D., & Bowers, T. A. (1988). Fundamentals of advertising research (3rd ed.). Wadsworth publishing company.

Chicago Style (17th ed.) Citation

Fletcher, Alan D., and Thomas A. Bowers. Fundamentals of Advertising Research. 3rd ed. Belmont: Wadsworth publishing company, 1988.

MLA (9th ed.) Citation

Fletcher, Alan D., and Thomas A. Bowers. Fundamentals of Advertising Research. 3rd ed. Wadsworth publishing company, 1988.