APA (7th ed.) Citation

Passikoff, R. (2006). Predicting market success: New ways to measure customer loyalty and engage consumers with your brand. John Wiley and sons,Inc.

Chicago Style (17th ed.) Citation

Passikoff, Robert. Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers with Your Brand. Hoboken: John Wiley and sons,Inc, 2006.

MLA (9th ed.) Citation

Passikoff, Robert. Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers with Your Brand. John Wiley and sons,Inc, 2006.