Marketing management : a strategic approach with a global orientation /

Marketing management : a strategic approach with a global orientation /

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Bibliographic Details
Main Author: Boyd, Harper W.
Other Authors: Walker, Orville C., Larreche, Jean-Claude
Format: Book
Published: Chicago Irwin publication 1995
Edition:2nd ed.
Subjects:
marketing management
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Marketing management : a strategic approach with a global orientation

Marketing management : a strategic approach with a global orientation by Boyd, Harper W.

Published 1995
Book
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