APA (7th ed.) Citation

Batra rajeev, Myers, J. G., & Aaker, D. A. (1998). Fifth edition: Advertising management. Prentice Hall of india private limited.

Chicago Style (17th ed.) Citation

Batra rajeev, John G. Myers, and David A. Aaker. Fifth Edition: Advertising Management. New delhi: Prentice Hall of india private limited, 1998.

MLA (9th ed.) Citation

Batra rajeev, et al. Fifth Edition: Advertising Management. Prentice Hall of india private limited, 1998.