Life after the 30 second spot : energize your brand with a bold mix of alternatives to traditional advertising /

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Bibliographic Details
Main Author:	Jaffe, Joseph
Format:	Book
Published:	Hoboken John wiley and sons, Inc 2005
Subjects:	advertising, customer relation, target marketing, advertising interactive marketing
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100		\|a Jaffe, Joseph \|9 5066
245		\|a Life after the 30 second spot : \|b energize your brand with a bold mix of alternatives to traditional advertising /
260		\|a Hoboken \|b John wiley and sons, Inc \|c 2005
300		\|a xix, 284 p. \|b ill.
650		\|a advertising, customer relation, target marketing, advertising interactive marketing \|9 9392
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999		\|c 3021 \|d 3021