Life after the 30 second spot : energize your brand with a bold mix of alternatives to traditional advertising /

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Bibliographic Details
Main Author:	Jaffe, Joseph
Format:	Book
Published:	Hoboken John wiley and sons, Inc 2005
Subjects:	advertising, customer relation, target marketing, advertising interactive marketing
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Description
Physical Description:	xix, 284 p. ill.
ISBN:	0471718378

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