APA (7th ed.) Citation

Jaffe, J. (2005). Life after the 30 second spot: Energize your brand with a bold mix of alternatives to traditional advertising. John wiley and sons, Inc.

Chicago Style (17th ed.) Citation

Jaffe, Joseph. Life After the 30 Second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising. Hoboken: John wiley and sons, Inc, 2005.

MLA (9th ed.) Citation

Jaffe, Joseph. Life After the 30 Second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising. John wiley and sons, Inc, 2005.