Contextual pricing : the death of list price and the new reality /

Contextual pricing : the death of list price and the new reality /

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Bibliographic Details
Main Author: Docters, Robert G.
Other Authors: Barzelay, Michael
Format: Book
Published: New York : McGraw-Hill, c2012.
Edition:1st ed.
Subjects:
Pricing.
Marketing.
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Description
Item Description:Includes index.
Physical Description:vi, 264 p. : ill. ;
ISBN:9780071772464 (alk. paper)
0071772464 (alk. paper)

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