APA (7th ed.) Citation

Docters, R. G., & Barzelay, M. (2012). Contextual pricing: The death of list price and the new reality. McGraw-Hill.

Chicago Style (17th ed.) Citation

Docters, Robert G., and Michael Barzelay. Contextual Pricing: The Death of List Price and the New Reality. New York: McGraw-Hill, 2012.

MLA (9th ed.) Citation

Docters, Robert G., and Michael Barzelay. Contextual Pricing: The Death of List Price and the New Reality. McGraw-Hill, 2012.