Sounds like branding : using the power of music to turn customers into fans /
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Format: | Book |
Published: |
London :
Bloomsbury,
2011, c2010.
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LEADER | 00000cam a2200000 a 4500 | ||
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999 | |c 23662 |d 23662 | ||
020 | |a 9781408151433 | ||
020 | |a 140815143X | ||
082 | 0 | 0 | |a 659.14 |
100 | 1 | |a Lusensky, Jakob. |9 59569 | |
245 | 1 | 0 | |a Sounds like branding : |b using the power of music to turn customers into fans / |c by Jakob Lusensky. |
260 | |a London : |b Bloomsbury, |c 2011, c2010. | ||
300 | |a x, 162 p. ; |b ill. ; | ||
500 | |a Includes bibliographical references (p. [151]-156) and index. | ||
500 | |a "First published in 2010 by Sweden by Norstedts publishing group"--T.p. verso. | ||
650 | 0 | |a Music in advertising |9 59570 | |
650 | 0 | |a Broadcast advertising. |9 59571 | |
942 | |c BK |