Antrin, W. H., & Dorr, E. L. (1978). Advertising (2nd ed.). McGrawHill book company.
Chicago Style (17th ed.) CitationAntrin, William H., and Eugene L. Dorr. Advertising. 2nd ed. New york: McGrawHill book company, 1978.
MLA (9th ed.) CitationAntrin, William H., and Eugene L. Dorr. Advertising. 2nd ed. McGrawHill book company, 1978.
Warning: These citations may not always be 100% accurate.