StoryBranding : creating standout brands through the power of story /
"To help brands resonate with their audiences, the author takes you step by step through StoryBranding's six Cs--a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes."--Jacket.
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| Format: | Book |
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Austin, Tex. :
Greenleaf Book Group Press,
©2012.
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| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | https://www.loc.gov/catdir/enhancements/fy1616/2011937008-b.html https://www.loc.gov/catdir/enhancements/fy1616/2011937008-d.html |
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