StoryBranding : creating standout brands through the power of story /
"To help brands resonate with their audiences, the author takes you step by step through StoryBranding's six Cs--a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes."--Jacket.
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Austin, Tex. :
Greenleaf Book Group Press,
©2012.
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| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | https://www.loc.gov/catdir/enhancements/fy1616/2011937008-b.html https://www.loc.gov/catdir/enhancements/fy1616/2011937008-d.html |
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| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 999 | |c 19079 |d 19079 | ||
| 020 | |a 9781608321452 | ||
| 020 | |a 1608321452 | ||
| 082 | 0 | 4 | |a 658.8'27 |b SIG |
| 100 | 1 | |a Signorelli, Jim. |9 48562 | |
| 245 | 1 | 0 | |a StoryBranding : |b creating standout brands through the power of story / |c Jim Signorelli. |
| 246 | 3 | |a Story Branding | |
| 250 | |a 1st ed. | ||
| 260 | |a Austin, Tex. : |b Greenleaf Book Group Press, |c ©2012. | ||
| 300 | |a xv, 230 pages : |b illustrations ; | ||
| 504 | |a Includes bibliographical references (pages 229-230). | ||
| 505 | 0 | |a The birth of a notion -- Storybranding -- Collecting the backstory -- Characterizing the brand -- Characterizing the prospect -- Connecting the characters -- Confronting the obstacles -- Completing the storybrief -- Telling the story. | |
| 520 | |a "To help brands resonate with their audiences, the author takes you step by step through StoryBranding's six Cs--a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes."--Jacket. | ||
| 650 | 0 | |a Branding (Marketing) |9 44989 | |
| 650 | 0 | |a Marketing |9 48563 | |
| 650 | 7 | |a Branding (Marketing) |9 44989 | |
| 650 | 7 | |a Marketing |9 48563 | |
| 650 | 7 | |a Marknadsföring |9 48564 | |
| 856 | 4 | 2 | |u https://www.loc.gov/catdir/enhancements/fy1616/2011937008-b.html |
| 856 | 4 | 2 | |u https://www.loc.gov/catdir/enhancements/fy1616/2011937008-d.html |
| 942 | |c BK | ||