The 30 day MBA in marketing /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London ; Philadelphia, PA :
Kogan Page,
2011.
|
| Edition: | 1st ed. |
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Introduction to marketing
- Buyer behaviour
- Marketing strategy
- Products and services
- Advertising and promotion
- Place and distribution
- Pricing
- Maths for marketing
- Managing the marketing organization
- Marketing and the law
- Marketing plans and budgets
- The core.