The 30 day MBA in marketing - Barrow, Colin (London ; Philadelphia, PA : Kogan Page, 2011)
Introduction to marketing -- Buyer behaviour -- Marketing strategy -- Products and services -- Advertising and promotion -- Place and distribution -- Pricing -- Maths for marketing -- Managing the marketing organization -- Marketing and the law -- Marketing plans and budgets -- The core.
Includes index.
Keywords: Marketing; Marketing; Master of business administration degree