APA (7th ed.) Citation

Keegan, W. J. (2002). Global marketing management (7th ed.). Pearson education.

Chicago Style (17th ed.) Citation

Keegan, Warren J. Global Marketing Management. 7th ed. Delhi: Pearson education, 2002.

MLA (9th ed.) Citation

Keegan, Warren J. Global Marketing Management. 7th ed. Pearson education, 2002.